Every buyer, lead and DM becomes a contact on its own — with where they came from, which automation brought them, and everything they have done since.

Someone buys, books, subscribes or sends a DM and they are already there. You never type the same name in twice.
New, interested, bought, repeat, dormant. Not “proposal” and “negotiation” — those words mean nothing when you sell a $19 guide.
Move someone along by dragging their card, or switch to the table when you want two hundred people on one screen.
When they arrived and from where, what they bought, which files they downloaded, where they are in an email sequence, every call they booked.
Not just “Instagram”. The automation, the funnel step, the source — so you can do more of whatever worked.
Every contact carries a value and the board totals it as you drag, so the month is visible before it happens.
Contacts start appearing the moment someone buys, books or writes to you. No CSV, no setup, no first-time-user emptiness.
Move a card as the relationship moves. The stage is the only thing you have to keep up to date by hand.
Open the conversation, enrol them in a sequence, or ask the assistant which of them has gone quiet.